GE - Ecomagination - Singin' in the Rain - Elephant

Category: commercial

Summary: As it rains in the forest, an elephant dances to the tune of "Singin' in the Rain"

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Ecomagination is GE's commitment to innovating environmentally friendly technology, so the clean water in the forest is representative of results of cleaner "jet engines, trains, and power plants."

The version of "Singin' in the Rain" in the commercial was arranged by David Horowitz at DHMA.

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Basics

Brand
GE
Year
2006
Title
Singin' in the Rain
Also Known As
Elephant
Country
United States
Agency
BBDO
Tagline
imagination at work
Company
GE
Product
Ecomagination
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