Kia Rondo - Rainbow commercial

Summary: A rainbow follows the Kia Rondo around as phrases such as "MPG Happiness" are shown on screen.

Video:

Music in the commercial

amazon - The Age of Aquarius

Description

From a bird's eye view, the camera follows a Rondo traveling down a rural highway. Then it's seen driving past a gas station to demonstrate how good it is on gas mileage. Next a couple loads a large amount of groceries into their Rondo. Then another one is zipping through traffic to show off the handling ability of the vehicle.

In each scene there is a group of people in different colored shirts waving their hands back and forth.

Text in the ad:
MPG HAPPINESS
HUGE CABINOCITY
PRECISION STEEROLOGY

Credits

None listed

Cast

None listed

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Kia (9)

Comments

NSK April 04, 2007 12:58
This is the most obviously homosexual ad I've ever seen. The choirs, rainbows, stupid "happy" people waving their arms, the fact that it's shot in SF, and the utterly retarded catch phrases obviously coined at people who know nothing about cars all add up to one gay commercial. The fact that they play it CONSTANTLY on ESPN is even more ironic.
Sarah June 27, 2007 12:35
To NSK:
I'm sorry you find happiness to be "homosexual". Actually, gay used to mean happy; until people twisted the word and labeled people as it and used it as a synonym for the word weird.
That's kind of sad that you have no happiness.
The music is from a 60's musical called hair.
If you don't like it, change the channel. These things are not so hard.
No July 05, 2007 18:07
No, I agree. Pretty homosexual. It should be taken off the air. And saying that NSK is not happy makes no sense, because NSK never said that he/she was gay.
roninpl August 03, 2007 14:49
This commercial is totally wimpy and lack credential! What the hell is "Cabinocity"? The car is a piece of crap to start with and now you got bunch of jerks wearing sweaters in bright colors and waving. Totally wasting ad $$ to run it in ESPN.

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Ad Basics

Brand
Kia
Year
c. 2007
Title
None listed
Also Known As
Rainbow
Country
United States
Ad Agency
davidandgoliath
Tagline
The Power to Surprise
Company
Kia
Product
Kia Rondo
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