Coca Cola - First Taste

Category: commercial

Summary: An old gentleman in a retirement home tries a Coke for the first time, and ventures off to try all sorts of new things.

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The guy (Mr. Hadley) calls up a woman and proclaims, "Doris, I've always loved you." She promptly hangs up on him. In an alternate version, she says "Who is this?"

Hadley rings the doorbell at a house, and says to the man that answers the door, "I'm your real dad!" The guy looks stunned, and says "Mom" to his mother in the house.

Then the old man walks around naked at the Forest Glen Nudist Colony, and flirts with an young woman.

He's also seen getting a tattoo across his chest that says "mi vida loco", which translates to "my crazy life".

Mr. Hadley dives off a high board into an Olympic size pool. It looks like it might be after-hours, because the lights are dim.

Then he's zipping down the highway on a motorcycle, lying in bed with twins, running with the bulls, then finally walking down a crowded city street.

There are different edits of the commercial, the long version desribed above and a shorter one that aired during Super Bowl XLI in 2007 (The above video).

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Basics

Brand
Coca Cola
Year
2006
Title
First Taste
Also Known As
None listed
Country
United States
Agency
Wieden+Kennedy
Tagline
the Coke side of life
Company
Coca Cola
Product
Coca Cola
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