Air Jordan - XX2 - Shadow

Category: commercial

Summary: Set against a powerful classical score, a basketball team dramatically loses a game at the last second.

Video:

Music in the commercial

Description

The scoreboard says "HOME OF THE WILDCATS" and the score says they are up 62 to 61 with 3.7 seconds left to go. The Wildcats have possession of the ball, and the crowd is confident their team is going to win. Then out of the darkness, a player from the visiting team steals the ball, and drives to the hoop and dunks it at the last second to win the game. The home team and the fans are devastated.

Credits

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Recent Discussion

archive 01/16/2008 at 11:12 PM
[niko] This not just a commercial: it is art. The gorgeous chiaroscuro lighting and subdued colouring is reminiscent of a Renaissance painting. And the music; it is as if it were composed for this very moment. The emotion of Mozart perfectly fits those frenzied final seconds. Beautiful and certainly a standard by which to judge others.

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Basics

Brand
Nike Jordan / Jumpman 23
Year
2007
Title
Take Over
Also Known As
Shadow
Country
United States
Agency
Wieden+Kennedy
Tagline
jumpman23.com
Company
Nike
Product
XX2
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