Chevy - HHR - Car Wash
Summary: A group of women in an HHR are sitting idle at a light, but soon are surrounded by shirtless men.
Music in the commercial
This is the winner of the Chevy Super Bowl College Ad Challenge. Katelyn Crabb from the University of Wisconsin at Milwaukee was the one who came up with the concept.
The "car wash" starts with one guy who wipes a smudge off the HHR, and the driver takes his action to be panhandling, so she feeds him a dollar. But he's soon joined by all the guys in the surrounding area, who dance wildly and somehow even find a bucket of water to dump on the crossover vehicle.
Text at the end of the ad says:
GUYS CAN'T KEEP
THEIR HANDS OFF IT
The Naked Cowboy (from Times Square) makes an appearance.
- Director: Bryan Buckley
- John Robert Burck ... The Naked Cowboy