Chevy - HHR - Car Wash

Category: commercial

Summary: A group of women in an HHR are sitting idle at a light, but soon are surrounded by shirtless men.

Video:

Music in the commercial

Description

This is the winner of the Chevy Super Bowl College Ad Challenge. Katelyn Crabb from the University of Wisconsin at Milwaukee was the one who came up with the concept.

The "car wash" starts with one guy who wipes a smudge off the HHR, and the driver takes his action to be panhandling, so she feeds him a dollar. But he's soon joined by all the guys in the surrounding area, who dance wildly and somehow even find a bucket of water to dump on the crossover vehicle.

Text at the end of the ad says:
GUYS CAN'T KEEP
THEIR HANDS OFF IT

The Naked Cowboy (from Times Square) makes an appearance.

Credits

Cast

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Chevrolet (35)

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Basics

Brand
Chevrolet
Year
2007
Title
Car Wash
Also Known As
None listed
Country
United States
Agency
Campbell-Ewald
Tagline
JOIN THE REVOLUTION
Company
General Motors
Product
HHR
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