Doritos - Crash

Category: commercial

Summary: A guy crashes his car while snacking on Doritos and staring at a woman out the window.

Video:

Music in the commercial

Description

One of the winners of the Doritos "Crash the Super Bowl" contest that was chosen to air during the Super Bowl.

Submitted by independent Five Point Productions, the ad was created as the combined effort of Weston Phillips and Barrett Phillips (brothers), Dale Backus and Cori Backus (husband/wife), and Nick Dimondi.

The concept is simple, but well executed. A guy is driving, and makes a not-so-smart decision to snack and stare at an attractive girl walking by. He crashes into the car in front of him, getting a face full of Doritos. The woman runs to see if he's all right, but ends up taking a dive into the passenger side door.

The moments in the ad are frozen and stylized along with different words that could describe Doritos flavors.
Spicy
Cheesy
Crunchy
Bold
Smooth?

Credits

None listed

Cast

More

Doritos - Power of the Crunch Doritos - Free Doritos Doritos - Kina Grannis

Doritos (6)

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Basics

Brand
Doritos
Year
2007
Title
Crash
Also Known As
Live the Flavor
Country
United States
Agency
None listed
Tagline
Live the Flavor
Company
Frito-Lay
Product
Doritos
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