Van Heusen - A Man's Walk
Summary: A day in the life of the "Van Heusen Man" is shown in reverse.
The ad starts with the man jumping into a sports car (but in reverse it looks like he's jumping out). The backwards footage continues through a club, shooting pool, into the office, and at home where he chooses his Van Heusen attire. Each time a different scene is shown, the guy's clothes are changed to fit the situation.
In the end, the voice-over says, "But our guy. Well, he just knows how to dress. And that's where it all starts."
Airing in the third quarter of Super Bowl XLI, this commercial kicks off a large campaign for Van Heusen.