Rolling Rock - Man Thong Apology

Category: commercial

Summary: Fictitious V.P. of Marketing at Rolling Rock Ron Stablehorn apologizes for their Man Thong ad.

Video:

Description

"A message from Rolling Rock," the commercial starts off. Behind a desk, Ron Stablehorn speaks to the camera and discusses a commercial intended to air during the Super Bowl. The words "Super Bowl" aren't mentioned, but the commercial aired the week prior to Super Bowl XLI, and Ron said, "We may be airing an ad this Sunday which features grown men in thongs in the workplace."

As with their Beer Ape ad, this commercial is intended to generate buzz about the commercial by creating a mock controversy.

Refer to the Man Thong ad.

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Basics

Brand
Rolling Rock
Year
2007
Title
None listed
Also Known As
Man Thong Apology
Country
United States
Agency
Goodby, Silverstein & Partners
Tagline
None listed
Company
Anheuser-Busch
Product
Rolling Rock
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