Budweiser - Born The Hard Way - Super Bowl LI

Category: commercial

Summary: The migration story of Adolphus Busch, and how he met Eberhard Anheuser.

Video:

Description

Adolphus Busch left Germany in the 1800s and crossed the Atlantic by boat.

"Why leave Germany?" asks a fellow traveler, speaking German, who's stitching a wound on his head.

Busch responds back in English, "I want to brew beer."

The scene changes, and a voice is heard saying, "Welcome to America." A United States Immigration Identification Card is stamped. Busch looks at it proudly, but at the same time, a crowd of people are shouting at him.

"We don't want you here."

"Go back home."

Next scene is on a steam boat, which catches fire, and the passengers have to abandon ship. He makes his way to a town, where the locals are a little more cordial. "Welcome to St. Louis, son."

At the start of the ad, Busch is in a bar in St. Louis, and a man says to him, "You don't look like you're from around here." The ad ends back in the bar, where the man continues, "Beer for my friend, please." To which Busch replies, "Thank you." During the flashback to Busch's immigration story, he is seen at times making notes and diagrams in a notebook. In the bar, he opens up his notebook to a diagram of a Budweiser bottle, and says to the other gentleman, "But next time, this is the beer we drink."

The gentleman introduces himself as Eberhard Anheuser, and Adolphus Busch and he shake hands.

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Recent Discussion

splendAd Admin keith 2/2/2017 at 02:13 PM
At the start of their conversation, Eberhard Anheuser has an American southern accent, but when he reveals his name, it seems like he is using a German accent. Which would make sense, since Eberhard Anheuser was born in Kreuznach, which is located within modern Germany.

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Basics

Brand
Budweiser
Year
2017
Title
Born The Hard Way
Also Known As
Super Bowl LI
Country
United States
Agency
None listed
Tagline
WHEN NOTHING STOPS YOUR DREAM,
THIS IS THE BEER WE DRINK.
Company
Anheuser-Busch
Product
None listed
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