Bacardí - Procession
Summary: A man proceeds down a street, symbolic of decades of Bacardí history.
Music in the commercial
At night, the man walks down the street, while a parade of people symbolize different events in Bacardí's history. The Bacardí rum itself is barely included in the ad, instead the focus is on the the trials the Bacardí family has gone through.
Fate threw everything at the Bacardí family. The fire of 1880 couldn't stop us. Nor could a series of earthquakes. Through prohibition in the 1920s. The Cuban revolution in the 50s. And in the 60s exile from our home country. The Bacardí family didn't just survive. We thrived. Because true passion can't be tamed. Bacardí, untameable since 1862.
- Jordi Mollà ... Man