Volkswagen - Feeling Carefree - Take On Me

Category: commercial

Summary: A Volkswagen makes an appearance in the iconic 80s music video "Take On Me".

Video:

Music in the commercial

Song: Take On Me by a-ha

Lyrics used in the commercial

Take on me
Take on me
Take me on
Take on me
I'll be gone in a day or two

Description

The music video retains the style and reimagines the storyline of the original 1980s classic. The ad focuses on the motorcycle race. But with one neat addition. A Volkswagen.

We find out a guy was doodling VW pictures on a conference agenda he and his co-workers are going over in a business meeting. And much to everyone's surprise, he starts singing "Take On Me" in a high pitched voice.

"Is that me? Was I singing?"

The voice-over: "Not paying for scheduled maintenance feels pretty good. No-charge scheduled maintenance, now on every new Volkswagen. That's the power of German engineering."

The animation style uses a technique called rotoscoping, in which actual video footage is traced over to create the sketch look.

Fun fact: In the meeting, across the table is the woman and the "bad guy" from the animated world. The woman chuckles, and the bearded man looks on scornfully.

Credits

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Cast

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Volkswagen (45)

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Basics

Brand
Volkswagen
Year
2013
Title
Feeling Carefree
Also Known As
Take On Me
Country
United States
Agency
None listed
Tagline
Das Auto.
Company
None listed
Product
None listed
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