BlackBerry Z10 - Keep Moving

Category: commercial

Summary: People move and the scenes transition to other scenes.


Music in the commercial

Lyrics used in the commercial

He pulled the mirrors off his Cadillac
'Cause he doesn't like it looking like he looks back
He talks like his opinion is a simple fact

Too bad your chances are slim

And it's not like Mr. Shock
To get shy when I ask who always is on top?
There must be something deep down in the middle down there
He's not too easily scared


Interspersed between the scenes are closeups of the BlackBerry Z10 phone.

From left to right, and in one case top to bottom, the scenes transition cleverly from one to another.

The first scene is in an office. A man gets up from his desk and walks to the right. The scene moves right also, and transitions outside. Someone else is portaging a canoe. Next scene: a woman folds an umbrella while walking across the street. Next scene: A guy walks through an airport terminal. A phone is displayed and it says "Danny, I got the part"

Next scene: A movie that looks like something out of Arabian Nights. Next scene: A firefighter slides down a pole. Next scene: An acrobat tumbles. Next scene: A soccer player dives. Next scene: A man floats on an inflatable raft in a pool. His phone shows National Geographic Birds of Paradise, then he switches to an email about Free Gig Tickets.

Next scene: The swimming pool guy is crowd surfing at a concert. Next scene: A kid plays with a toy train set. On a phone, the boy's mother takes a picture.

Next scene: A man walks a tightrope. Next scene: A skateboard rolls past a dog. Next scene: A man rolls in a chair across a room where a singer is practicing. Next scene: A woman goes up an escalator. Her phone shows icons divided between Personal and Work.

Next scene: A woman runs down a sand dune. Next scene: A man walks through a forest. Next scene: A ballerina starts a performance as the curtains open.


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Keep Moving
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BlackBerry Z10
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