JCPenney - May is Blooming

Category: commercial

Summary: On the first warm day. A May theme for JCPenney.

Video:

Music in the commercial

Song: On the First Warm Day by Rosemary Clooney

Lyrics used in the commercial

On the first warm day
On the first warm day
On the first warm day
On the first warm day in May
And we'll teach the birds and bees a thing or two
Oh see how I love you
On the first warm day
On the first warm day in May

Description

There are several scenes that happen one after another, all representing things people might do in May, when the weather gets warmer.

The spot starts off with a woman walking behind a hopping frog. Then outside a balloon shop, a girl throws her baton up in a tree. Cut to another scene in which a man is mowing his lawn on a bike-powered lawn mower. A young couple sit in a diner. The girl flirts, causing the guy to spill his shake.

At a pee-wee baseball game, the coach and one of the kids play tug-o-war with a bat. Then they all dance. A boy is reluctant to jump off a diving board at a pool. His mother encourages him from below. He jumps in, and the mother celebrates.

A family runs into a mountainous field filled with purple flowers (maybe hyacinth) and they set up for a picnic. The husband has a surprise. In the sky a plane sky-writes a heart.