Christopher & Dana Reeve Foundation - Reverse

Category: commercial

Summary: Falling dominoes symbolize a man's spinal cord injury.

Video:

Description

The man, Rob Summers, provides the voice-over, describing an accident that left him paralyzed. The dominoes reverse and start standing back up again. Then we see Summers, and he's able to stand.

With the help of the Christopher & Dana Reeve Foundation, research is being done to reverse injuries such as Summers'.

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Basics

Brand
Christopher & Dana Reeve Foundation
Year
2012
Title
Reverse
Also Known As
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Country
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Agency
BBDO
Tagline
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Company
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Product
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