Microsoft - A more beautiful web is... Internet Explorer

Category: commercial

Summary: Dazzling visuals demonstrate what's great about IE9.

Video:

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Lyrics used in the commercial

Which way is right
Which way is wrong
How do I say that I need to move on
You know we had this separate ways
And it feels like I am just too close to love you
There's nothing I can really say
I can't lie no more
I can't hide no more
Got to be true to myself
And it feels like I am just too close to love you

Description

The web browser market has long been dominated by Microsoft's Internet Explorer. And even though several alternatives have challenged IE, there hasn't been much of a television advertising presence. Google has had some Chrome commercials as part of a larger campaign to advertise Google services, so this IE spot might be considered a response to that.

Microsoft shows off some of what IE9 can do. Some of the lively examples: The classic childrens story "Jack and the Beanstalk". A Bing search with a frog as the background (in motion). Another Bing page with a beautiful view of the sky / space. A drawing being created at deviantART. A scene from Iron Man. A digital car spinning around. A game called Cut the Rope. Facebook, Twitter, Pandora, Hulu, Skydrive.

Text:
A more beautiful web is...
a story
alive
artistic
high definition
fast
fluid
sites you love one click away
"amazingly fast" -THE NEW YORK TIMES
"simply stunning" -CONCEIVABLY TECH
"IE9 will change the web forever" -DIGITAL TRENDS
welcome to a more beautiful web
Internet Explorer

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Basics

Brand
Microsoft
Year
2012
Title
None listed
Also Known As
A more beautiful web is... Internet Explorer
Country
United States
Agency
None listed
Tagline
None listed
Company
Microsoft
Product
Internet Explorer
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