Volkswagen - The Dog Strikes Back
Summary: Super Bowl 2012: An overweight dog gets in shape to chase a VW Beetle / Then a Star Wars reference.
Music in the commercial
The dog hears a VW zoom by, but when he tries to get out the doggy door, he can't fit. The dog has a moment of truth, and decides to get in shape. We see a montage of the dog exercising and avoiding eating table scraps. After seasons change, the dog is in great shape, and is able to chase the Beetle. "Back, and better than ever."
Then the scene zooms out and we see the commercial playing on a TV in the Cantina scene from Star Wars, where the characters Ponda Baba and Dr. Evazan are watching. Evazan says "That was great!", and Baba replies back in his grunting language. Evazan retorts, "No, the dog is funnier than the Vader kid." This is a reference to the 2011 Super Bowl ad from VW in which a little kid is dressed as Darth Vader.
After Dr. Evazan comments about the dog ad being funnier, who should walk in but Darth Vader himself. He puts a Force stranglehold on Evazan.
- Music Co: Elias Arts
- Composer: Jonathan Elias
- EP: Ann Haugen
- GCD: Michael Kadin
- GCD: Matt Ian
- ACD copywriter: Brian Freidrich
- ACD/AD: Mark Peters
- Senior Producer: Jim Haight
- Prod Co: Park Pictures
- Director: Lance Acord
- Editorial Co: Union Editorial
- Editor: James Haygood
- Audio Post Co: Lime Studios
- Mixer: Mark Meyuhas
|passant/darth vader||1||22 May, 2012 05:39 AM by tuomey|