EA Sports - Madden NFL 12 - Mercy
Summary: A group of friends - and a rivarly between two of them in the game of Madden NFL 12.
Music in the commercial
"Look at that guy. He's like a caged animal - out of his cage. He says you ought to tap out, apply the mercy rule. And he'd totally understand if you wanted to forfeit now and go bra shopping with your sister."
The other guy gets the last laugh.
- CD/Copywriter: Warren Cockrel
- ACD/Art Director: Anna Rowland
- Copywriter: Ben Salsky
- Art Director: Mark Potoka
- Agency Executive Producer: Brian Coate
- Producer: Matthew Winks
- Producer: Dan Reid
- Director of Client Services: Aaron Lang
- Account Director: Eddie Garrabedian
- Exec Producer (Smack Shack Videos): Jaime Chiang
- Creative Director (Smack Shack Videos): Nei Caetano
- Production: Supply & Demand Integrated
- Director: Josh Taft
- Executive Producer: Charles Salice
- Executive Producer: Kira Carstensen
- Producer: Keeley Gould
- Editorial: Spot Welders
- Ben Affleck ... Voice-over