ONE - Why Bother?

Category: commercial

Summary: The ONE campaign: Children express the jaded views towards poverty that adults typically have.

Video:

Description

The kids start off the spot voicing some opinions that adults sometimes have. They say it's not worth the effort or money to try to resolve global poverty, particularly in Afric. But then the mood of the ad changes. "Actually, smart programs are saving lives." The kids start to list some positive results of efforts to help children.

Credits

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Cast

  • Liam Foley ... "I'm as compassionate as the next guy" boy

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Basics

Brand
ONE
Year
2011
Title
Why Bother?
Also Known As
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Country
United States
Agency
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Tagline
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Company
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Product
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