Ally Bank - Stop Accepting Nonsense

Category: commercial

Summary: A man takes pause before accepting an ATM fee.

Video:

Music in the commercial

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This symphony starts playing at 0:10 and continues throughout most of the ad (except the part after the man accepts the fee).

Description

A common practice with banks is to charge you a fee if you're using another bank's ATM - oftentimes the fee is on the ATM-side and also on your own bank's side. The man in this spot is looking at the ATM-side, in which the screen warns "This ATM will charge you a fee of $3.00 for this transaction." And it gives him the choice to ACCEPT or DON'T ACCEPT.

The man pauses. A stranger behind him calmly says, "It's what they do. Accept it." Then a symphony of strings starts playing.

A series of strangers (everyone from a farmer to cheerleaders) in different scenes nonchalantly tell the pondering guy that he should just accept the ATM fee. And furthermore that he should accept all sorts of banking nonsense.

In the end, the guy ends up accepting the fee, because his girlfriend gives him an ultimatum: "If you miss this movie, you're dead."

But the voice-over tells us there's a better way to bank - with Ally.

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Basics

Brand
Ally Bank
Year
2011
Title
Stop Accepting Nonsense
Also Known As
None listed
Country
United States
Agency
None listed
Tagline
No nonsense. Just People Sense.
Company
None listed
Product
None listed
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