NY Lottery - Any Minute Now - Are You Ready?

Category: commercial

Summary: People are dressed in the things they want to do if they strike it rich in the lottery.

Video:

Music in the commercial

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Lyrics used in the commercial

Are you all ready, get re-ready, get set
Are you ready, get set, are you ready
Leave your book, and leave the mirror
'Cause you're already stunning
The sky above was never clearer
Now now now no
Are you all ready, get ready, get set
Are you ready, get set, are you ready
Are you all ready, are you ready, get set
Are you ready, get set, let's go!

Description

The spot starts with a couple running in the subway in their bathing suits. Their dress attire is obviously out of sync with their surroundings, but they're just prepared to win in an instant with instant scratch lottery games.

Some of the others in the ad: A barber in sea-faring gear; a window washer ready to play bass in a band; a woman filing paperwork in her wedding dress; a family watching their kid's soccer game with a hotel bellhop pushing luggage behind them; a bus driver with tennis clothes on; an auto repair employee in a tuxedo; someone putting their swimming-fin covered feet up on a cubicle wall; a couple in fancy horse riding gear.

Good things happen in an instant
Be ready
Play instant games

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Basics

Brand
NY Lottery
Year
2011
Title
Any Minute Now
Also Known As
Are You Ready?
Country
United States
Agency
DDB
Tagline
None listed
Company
New York Lottery
Product
None listed
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