Verizon FiOS - Bright - Traffic Jam

Category: commercial

Summary: People are stuck in traffic in their old technology vehicles that represent slower communications networks.

Video:

Description

Along a surreal city street, people are stuck in traffic. But this is no ordinary traffic jam. The people are in vehicles that look like outdated devices, which symbolizes how they're on a slow data network.

"Can the network you live on handle the computers, TVs, and technology you can't live without. Verizon FiOS can. Get the power and speed of America's largest 100% fiber optic network."

The stuck motorists notice something behind them on a train track. Parallel to their busy street is a high-speed rail that represents the Verizon FiOS network.

Shoot Location: LA

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Basics

Brand
Verizon FiOS
Year
2011
Title
Bright
Also Known As
Traffic Jam
Country
United States
Agency
McCann-Erickson
Tagline
A network ahead
Company
Verizon
Product
None listed
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