Illinois Lottery - Cash For Life - Protective Suit

Category: commercial

Summary: A man wins an Illinois Lottery instant game that pays a recurring prize for life, so he buys himself a protective suit.

Video:

Description

Apparently accident-prone, the guy protects himself by wearing a resilient, although inconvenient, full-body suit. The suit protects him when he gets hit by a couple cars, sticks his hand in a wood-chipper, walks into a door frame, and falls off the roof.

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Basics

Brand
Illinois Lottery
Year
c. 2011
Title
Cash For Life
Also Known As
Protective Suit
Country
United States
Agency
Energy BBDO
Tagline
The longer you live, the more you get.
Company
None listed
Product
$1,000 a Week For Life
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