Cadillac - Red Blooded Luxury

Category: commercial

Summary: The opposite of traditional blue-blooded luxury, Cadillac is the new standard of the world.

Video:

Music in the commercial

Lyrics used in the commercial

[guitar]

Description

The Black Keys' "Next Girl" and Laurence Fishburne's voice provide a riveting soundtrack to this spot. Fishburne starts off saying "Blue-blooded. Cold" as we are shown a wealthy couple celebrating their anniversary in their dining room without any emotion or passion whatsoever.

Then the scene changes to man riding a motorcycle. He represents the sense of adventure that Cadillac is portraying in their luxury cars.

"Charismatic. Daring. Derivative of nothing."

People are shown in various passionate scenes. Love. Adventure. Speeding Cadillacs driving down open roads.

"This is why we don't just make luxury cars. We make Cadillacs."

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Basics

Brand
Cadillac
Year
2011
Title
Red Blooded Luxury
Also Known As
None listed
Country
United States
Agency
Fallon
Tagline
The New Standard of the World
Company
General Motors
Product
None listed
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