Motorola XOOM - Empower the People
Category: commercial
Summary: Super Bowl XLV: The Motorola XOOM tablet stands out in world of bland monotony.
Video:
Music in the commercial
Song: Ponds by Biggi Hilmarsson
Description
In a reference to Apple's 1984 Super Bowl ad, Motorola turns the tables by implying that Apple is now a mainstream tech company, and the Motorola XOOM is here to shake things up.
The protagonist of this spot is a unique thinker compared to everyone else, who all where the same white outfits. The man creates a little animation with flowers on his tablet, and sends it to a girl he likes.
Shoot Location: Buenos Aires, Argentina
Credits
- ECD/Partner: Mike Byrne
- CD/Partner: Richard Mulder
- AD: Grant Mason
- Copy: Jessica Ghersi-Hecht
- EP/Head of Production: Andrew Loevenguth
- Brand Director: Laura Aldington
- Account Director: Keith Barry
- Prod Co: Smuggler
- Director: Randy Krallman
- EP: Patrick Milling Smith
- EP: Brian Carmody
- EP: Lisa Rich
- EP: Allison Kunzman
- EP: Laura Thoel
- Producer: Cory Berg
- Production Manager: Rogers Marquess
- Editorial Co: Beast
- Editor: Lucas Eskin
- Post/Effects Co: Absolute Post
- Lead VFX/Inferno Artist: Dirk Greene
- VFX Supervisor: David Smith
- VFX Artist: Betty Cameron
- VFX Artist: Aniello Zampella
- VFX Artist: Asuka Otake
- VFX Artist: Krissy Nordella
- Lead CG Artist: Ivan Guerrero
- EP: Sally Heath
- Producer: John Skeffington
- Telecine Co: Company 3
- Colorist: Tom Poole
- Producer: Marie de Leon
- Music Co: Amber Music
- Composer: Biggi Hillmarsson
- EP: Michelle Curran
- Audio Post Co: audioEngine
- Mixer: Tommy Goldblatt
- EP: Sharon DiTullio-Tepper
Cast
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