Audi A8 - Prison

Category: commercial

Summary: Super Bowl XLV: Escape from old luxury

Video:

Music in the commercial

Song: Songbird by Kenny G

Description

Two prisoners in a luxury prison make a daring escape but when they get outside one chooses an "old luxury" Mercedes car and the other drives off in the Audi A8.

Text:
Escape the confines of old luxury.
The new Audi A8 is here.
Luxury has progressed.

The "prisoners" are symbolic of staying with traditional luxury cars, and the Audi A8 represents an exciting escape. Some of the funny scenes in this spot include using a dodo bird statuette to hold open a prison door, releasing purebred dogs, sedating them with Kenny G music (who later appears), and one of the escapees being tricked back into the prison by being chauffeured in a Mercedes.

Aired during Super Bowl XLV January 6, 2011.

Credits

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Audi (8)

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Basics

Brand
Audi
Year
2011
Title
None listed
Also Known As
Prison
Country
United States
Agency
Venables, Bell & Partners
Tagline
Truth in Engineering
Company
None listed
Product
Audi A8
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