Ecobank - Rapidtransfer
Summary: A father transfers money to his daughter, who is studying at school.
The dad is shown in the city catching a taxi cab to the bank. The girl is shown studying in class and playing basketball.
"No matter how far away you are from those who matter most, sending money across Africa is always instant with Rapidtransfer."
Then the father sees that the money transfer is complete in a message on his phone.
- Creative Director: Ben Millar
- Copywriter: Paul Hodgkinson
- Producer: Sue Lee-Stern
- Director: Trevor Melvin
- Director of Photography: Ben Butler
- Production company: RSA
- Music House: Altitude Music
- Music: Dare Abe