AT&T - BlackBerry Torch - Moby Dick
Summary: AT&T and BlackBerry tell a whole new story with a theme of Moby Dick.
Music in the commercial
Lyrics used in the commercial
People they come together
Herman Melville's classic novel "Moby-Dick" is displayed on the BlackBerry Torch mobile phone. A series of features for the phone are demonstrated with a "Moby Dick" theme.
A song by the artist Moby is played.
Playing a video, there's a scene from the animated Jimmy Neutron with the line "Call me Ishmael" which is the opening line from the novel.
The map feature of the phone locates Nantucket, Massachusetts, which is where the whalers in the novel sail from.
Then a search for Moby Dick ensues, using a combination of chats, web searches, audio recognition, and more.