Windows Phone - Really

Category: commercial

Summary: People are distracted with their phones from what they should be doing. Set to classical music.

Video:

Music in the commercial

Description

A guy walks down the street, coffee in one hand and mobile phone in the other. A fairly typical sight on any busy street. This exemplifies how people put themselves in danger when they become preoccupied with their phones. Other examples are given of people ignoring the world around them.

One person misses out on the beauty of floating paper lanterns in the night's sky.

Then there's an example of someone slacking on their job for the sake of their phone. A masseuse tries uses her elbows so her hands can be free to text. Prompting the customer to sarcastically say, "Really?"

A woman dressed seductively has a look-at-me pose, but her husband just stares at his phone.

The music intensifies and things start to go wrong for the all the phone gazers. A guy drops his phone in the urinal. A jogger runs into a pedestrian. A woman falls down stairs. A bride walks down the aisle, phone in hand. A boy throws a ball at his father's head, because the dad is on his phone instead of ready to catch the ball.

"It's time for a phone to save us from our phones."

Credits

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Cast

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Basics

Brand
Windows Phone
Year
2010
Title
Really
Also Known As
None listed
Country
United States
Agency
None listed
Tagline
Be here now.
Company
Microsoft AT&T
Product
Samsung Focus
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