Bud Light - Pimp Your Ride

Category: commercial

Summary: A vehicle has been modified to be the ultimate tailgate car for football games.

Video:

Description

A group of friends push a car to a tailgate party. Another guy asks if they ran out of gas, but it turns out the car has been gutted and "pimped" to become the ultimate tailgate car. The features include: plenty of Bud Light in the trunk, gas tank replaced with a keg of Bud Light, popcorn popper via the heater, and a grill under the front hood.

Carl Weathers quips, "There's no junk in that trunk."

Part of the Bud Light Playbook campaign.

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Budweiser (48)

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Basics

Brand
Budweiser
Year
2010
Title
Pimp Your Ride
Also Known As
None listed
Country
None listed
Agency
DDB
Tagline
None listed
Company
Anheuser-Busch
Product
Bud Light
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