T-Mobile - The Oath Part I - Kids Are Free

Category: commercial

Summary: Kids gives oaths about reponsible mobile phone use. Part I.

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Description

"Repeat after me" and a hand is shown placed on a mobile phone, as if to take an oath.

Then a series of kids and teens explain they're free on T-Mobile family plans (until 2012). With this new-found responsibility, the kids give their pledges. For example a girl says, "I will not use the phone's camera capability to bring shame upon my family." And a boy says "I'm promise to keep things PG [whispers] 13."

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Basics

Brand
T-Mobile
Year
2010
Title
The Oath Part I
Also Known As
Kids Are Free
Country
United States
Agency
None listed
Tagline
The family network
Company
None listed
Product
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