GE Capital - Polaris

Category: commercial

Summary: An ATV cruises over desert sand dunes in an example of how GE Capital works with its clients.

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"If it were simply about money, every bank loan would be a guarantee of success. At GE Capital, loaning money is the start of the relationship, not the end. I work with Polaris every day. At GE Capital, we succeed only when they do," GE Capital executive Tom Orluck explains. Then he gets out of the ATV and yells, "Whoaa! Awesome! Yes!"

Polaris CEO Scott Wine then tells Orluck, "We've got to get you out of the office more often." Then the kicker, "My turn to drive."

The guitar music in the ad was written for the commercial.

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Basics

Brand
GE Capital
Year
2010
Title
Polaris
Also Known As
None listed
Country
United States
Agency
BBDO
Tagline
None listed
Company
GE
Product
None listed
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