Verizon Wireless - Back to School - Forward

Category: commercial

Summary: A student gets up in the morning and goes to school, all shown on several mobile phones.

Video:

Music in the commercial

Lyrics used in the commercial

I'm not going back
I'm not going back, back, back, back

Description

Each phone shows a different scene, as it transitions from one to another. The boy wakes up. Has breakfast. Text messages outside of school. Plays drum in the marching band. Sits in the bleachers. He and a friend text messaged "down 2 study?" "yeah, bleachers?" Pictures of his friends are taken. He skateboards home. His family stands around a rocket and launches it. This last scene is shown as part of a larger scene on all nine phones.

"It's not back to school. It's forward to what's next."