AT&T - BlackBerry Torch - Rollercoaster

Category: commercial

Summary: People do their every day routine, but as if it were a carnival/amusement park.

Video:

Music in the commercial

Song: Everyday by Buddy Holly composed by Norman Petty composed by Charles Hardin

Lyrics used in the commercial

Every day
It's a gettin' closer
Going faster than a roller coaster
Love like yours will surely come my way
A hey, a hey, hey
Every day
It's a gettin' faster
Everyone says go on up and ask her
Love like yours will surely come my way

Description

Business commuters wait for the subway, but when it arrives it's a roller coaster. Other people take taxicabs that are bumper cars. A woman roller skates through an office. Other people in a building take the elevator, which is a free-fall ride. Others spin around on a teacup ride.

The theme of the commercial: "AT&T and BlackBerry teamed up to evolve the smartphone. Business meet fun. Fun, business."

A previous AT&T commercial "Birthday", gets a cameo in this spot when the BlackBerry Torch displays an article from the New York Times: "AT&T Image Campaign Accentuates the Positive, Not Products" by Stuart Elliott.

Credits

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Cast

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More

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AT&T (75)
BlackBerry (12)

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Basics

Brand
AT&T BlackBerry
Year
2010
Title
Rollercoaster
Also Known As
None listed
Country
United States
Agency
BBDO
Tagline
Rethink possible.
Company
AT&T
Product
BlackBerry Torch
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