Cadillac - New Job

Category: commercial

Summary: A man changes jobs from a traditional workplace to something a bit more modern.

Video:

Music in the commercial

Description

The mellow guitar music that plays during the commercial evokes a feeling a sadness and at the same makes you feel relaxed. You know the guy is moving onto a different chapter in his life. You can tell he is well liked at his old job, because they throw a going-away party for him. As he drives off in his Cadillac, he looks content. He even takes the time to enjoy the ride and stops by the beach.

On the first day of his new job, he grabs a bit to eat from his wife's plate, and heads off. When he arrives at the new job, he's welcomed into the group. Although some things change, it's nice to have something to bridge the old and new, which is something he might be pondering as he stares out the window to his Cadillac parked out front.

The old job is a typical big corporation: A towering office building, structured rows of cubicles and wall offices, everybody in suits. The new job is relaxed and cutting edge, with lots of open spaces and colorful furniture, informal attire, and mostly younger employees.

Text:
ENJOY YOUR RIDE
THE CADILLAC DTS

Credits

Cast

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Basics

Brand
Cadillac
Year
2006
Title
New Job
Also Known As
None listed
Country
United States
Agency
Modernista!
Tagline
Life. LIBERTY. AND THE PURSUIT.
Company
General Motors
Product
None listed
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