Volvo - Protected
Summary: Parts of a Volvo float in the air to represent the Volvo Safe + Secure Coverage Plan.
The parts of the car are disconnected and floating in the air.
"For over 80 years, Volvo has kept you safe. And now we're taking care of all 4800 parts for the first five year, so you can take care of more important things in life. Like living it. There's more to life than a Volvo. That's why you drive one. The Volvo Safe + Secure Coverage Plan. Pay nothing to repair or maintain your Volvo for the first five years."
Small print: Safe and Secure Coverage Plan excludes tires
- CCO: Pete Favat
- SVP, CD, Copywriter: Chris Carl
- Associated CD, Copywriter: Bryan Karr
- Senior AD: Allison Hayes
- EVP, Director of Integrated Production: Bill Goodell
- SVP, EP: Paul Shannon
- Assistant Producer: Jaime Guild
- Prod Company: Anonymous Content
- Director: Christian Loubek
- EP/Head of Commercials: Dave Morrison
- Head of Production: Sue Ellen Clair
- Producer: Jennifer Barrons
- Production Supervisor: Karen Waters
- Editorial: Bug Editorial
- Editor: Andre Betz
- EP: Caitlin O'Meara