Webster Five - Origami

Category: commercial

Summary: Money is folded into origami shapes to visually demonstrate what the voice-over is saying.

Video:

Description

Webster Five, located in Massachusetts, is a community bank. The money origami designs represent the Americana being discussed in the dialog. A series of events occurring in 1868 are listed. Wyoming becoming a U.S. territory (origami forms into a cowboy). Thomas Edison filing his first patent (origami forms into a light bulb). Webster Five opening its doors (origami forms into a bank building). Then some examples are given about how Webster Five has helped the community.

The ad uses stop-animation to bring origami artist Joseph Wu's work to life.

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Basics

Brand
Webster Five
Year
2010
Title
Origami
Also Known As
None listed
Country
United States
Agency
Kelley Habib John
Tagline
We're Different. We're Better. Believe It.
Company
None listed
Product
None listed
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