Scott Naturals - The Right Blend

Category: commercial

Summary: Scenes made from virtual paper towels.

Video:

Description

A paper cutout tree emerges from a roll of Scott Naturals paper towels. A woman swings her child on the tree. A kite is flown in a sunny sky. A family plays in the yard. Continuing the seamless transition, the view zooms out to a paper-based Earth.

"It's the little things people count on to make every day a little easier. A little better. A little brighter. That's why Scott Naturals were made to work for everybody with just the right blend of quality, value, and recycled fibers. All to save a little more than just money along the way. Scott Naturals. That's green done right."

The visual effects use a CG version of a technique called Stratastencil.

Credits

Creative Director: Aaron Noffsinger
Creative Director: John Kistner
Copywriter: Dave Wasserman
Producer: Michael Antonucci
Account: Michael Hirsh
Chief Creative Officer: Paul Kuzma
Production Company: Bent Image Lab
Director: Nando Costa
Director: David Daniels
Executive Producer: Ray Di Carlo
Senior Producer: Tsui Ling Toomer
Producer: Mark Axton
Coordinator: Chris Barber
Storyboard Artist: Dan Schaefer
Principal Animator: Eric Scheur
Principal Animator: John Lally
Additional Animator: Aja Bogdanoff
Stopmo Director of Photography: Dan Ackerman
Stopmo Animator: Eric Urban
Art Department Coordinator: Evan Stewart
CG Crew (TD): Fred Ruff
Modeling/Lighting/Rendering (TD): Stef Kofman
Modeling/Lighting/Rendering (TD): Galen Beals
Modeling/Lighting/Rendering (TD): Shirak Agresta
Modeling/Lighting/Rendering (TD): Josh Cox
Modeling/Lighting/Rendering (TD): Eric Durante
2D Graphics Artists: Dave Manuel
2D Graphics Artists: Traci Cook
2D Graphics Artists: Ken Nguyen
Post/VFX: Bent Image Lab
Visual Effects/Compositing Supervisor: Randall Wakerlin
After Effects Composite Artist: Orland Nutt
After Effects Composite Artist: Sean Saul
Editorial Co: Bent Image Lab
Editorial Supervisor / Editor: Jeff Dawson
Assistant Editor: Ben Blankenship
Telecine: Downstream
Colorist: Jim Barrett
Sound Design: Deaf Dog Music
Music: John Ovnik

Cast

None listed

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