Priceline - Big Deal

Category: commercial

Summary: The Priceline Negotiator uses the Big Deal to persuade a negotiation.

Video:

Description

The Priceline Negotiator confronts a hotel front desk clerk, and on behalf of a customer demands a price of $65 for a night at the hotel. The clerk refuses, but then the Negotiator uses the Big Deal (a large man in a fur coat) to persuade him. The joke is the Big Deal uses words, not brute force, to eloquently make the argument that the room would go empty otherwise, and the offer covers operating costs, so it's in their best interest to give the Priceline customer the deal.

Shoot Location: LA

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Basics

Brand
Priceline
Year
2010
Title
Big Deal
Also Known As
None listed
Country
None listed
Agency
Butler, Shine, Stern & Partners
Tagline
No one deals like we do
Company
None listed
Product
None listed
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