FITC - The Last Advertising Agency on Earth

Category: commercial

Summary: A short film about how the advertising world is changing.

Video:
http://www.vimeo.com/10251808

Description

A man talks to the audience about mighty empires rising and falling. He segues into how (in a future world), traditional advertising agencies have fallen. A fictitious ad agency mps+c is portrayed as the last advertising agency on Earth. And what happened to all the advertising companies? They failed to adapt to new media - where consumers expect a more interactive experience - and instead kept focusing on traditional TV advertising.

FITC began as a Flash festival, and is now a series of motion graphics events.

Text:
FITC
DIGITAL DESIGN AND TECHNOLOGY EVENTS
SAN FRANCISCO
LOS ANGELES
TORONTO
NEW YORK
AMSTERDAM
TOKYO
SEOUL

Credits

• Executive Creative Director: Brett Channer
• Creative Director: Helen Pak
• Associate Creative Director: Brian Sheppard
• Art Director: Helen Pak
• Copywriter: Brian Sheppard
• Agency Producer: Jen Mete
• Production Company: Tool
• Director: Jason Zada
• DOP: Ketil Dietrichson
• Executive Producer: Brian Latt
• Line Producer: Kelly Christianson
• Edit House: Rooster
• Editor: Richard Unruh
• Colourist (Alter Ego): Eric Whipp
• Flame Artist (Track & Field): Mike Bishop
• Music Company: Pirate Radio and Television
• Music Executive Producer: Tom Eymundson
• Music Composer: Brendan Quinn

Cast

• Clive Ashborn ... Principal Performer

Recent Discussion

None listed

Questions