SunChips - Removing

Category: commercial

Summary: People cover up trash in nature with pictures of cleaned up equivalents of the same scene.

Video:

Music in the commercial

Lyrics used in the commercial

The children outside all were laughing
Under perfect skies the shapes and patterns in the season
Make me feel alive
I want to shout it from the rooftop
And tell the world that I was blind
But now I see
It's right in front of me
It's a beautiful world I see
Everything's differently
It's a beautiful world

Description

A guy walks on the beach with his dog. Some litter is on the sand. The guy places a painting so that it looks like the waves in the background line up with the picture, effectively removing the trash.

Other scenes follow: two kids in a tree covering up a plastic bag, a girl covering a busted old refrigerator in the woods, a bunch of kids covering up an old truck in a field.

Then another group of people hold up paintings that combined look like a SunChips bag. They scatter to represent how their bags are compostable.

"If we all made a change, it could lead to some pretty amazing things. And keep this world beautiful. So I can someday pass it on to my children. A chip bag that's made from plants so it's compostable. It's SunChips change for a brighter tomorrow."

"What will yours be?"

Credits

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SunChips (4)

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Basics

Brand
SunChips
Year
2010
Title
Removing
Also Known As
None listed
Country
United States
Agency
None listed
Tagline
None listed
Company
Frito-Lay
Product
None listed
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