Old Spice - The Man Your Man Could Smell Like

Category: commercial

Summary: A macho guy talks about using Old Spice body wash instead of lady-scented body wash, and ends up on a horse.

Video:

Description

The ad starts off in a bathroom, the shower running. The spokesman is covered by a towel and addresses the women in the audience. "Hello ladies." He then starts a quick succession of dialogue and scene changes. His message is that the ladies' boyfriends/husbands out there aren't him, but they could smell like him if they stop using ladies-scented body wash.

As he arrive on a beach, he hold up an oyster with two tickets "to that thing you love," implying something like a ballet, opera or concert. Then the tickets turn into diamonds and flow from his hand. At the conclusion of the ad, he somehow is now on a horse.

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Basics

Brand
Old Spice
Year
2010
Title
The Man Your Man Could Smell Like
Also Known As
None listed
Country
United States
Agency
Wieden+Kennedy
Tagline
Smell like a man, man.
Company
Procter & Gamble
Product
Old Spice Body Wash
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