Kia Sorento - Super Bowl 2010

Category: commercial

Summary: Kia's 2010 Super Bowl ad features a funky assortment of characters having fun in Las Vegas.

Video:

Music in the commercial

Lyrics used in the commercial

How you like me now?
Remember the time when I heat? you up?
So how you like me now?
How you like me now?
how you like me now?
Oh yes-ah
Yeah

Description

A colorful group of characters have some fun in Las Vegas in a montage that takes them bowling, bull riding, dancing, and more.

The red cyclops is Muno, a character from the Nick Jr. kid's show Yo Gabba Gabba! The other characters in the ad include a hairy creature with a black & white striped shirt, a blue robot, a sock puppet monkey, and a teddy bear.

The group all fits into the 2011 Kia Sorento, and rides around some scenic locations. Some other adventures they have include: jet skiing, making snow angels, hot-tubbing with a bikini girl, getting a 'MOM' tattoo (actually sewed on), standing by the Las Vegas sign, riding down the street standing up through the sunroof, passing by the New York, New York casino, and arriving at the Monte Carlo casino.

The punchline to the ad is all the characters are a child's small toys. The mom pushes the Start button and the music starts up again.

Text:
SORENTO
A departure from the expected.
Built in the U.S.A.* [small print "U.S./globally-sourced parts."]
Technology
29 MPG/HWY** [small print "2011 EPA fuel economy estimates 21 mpg/city and 29 mpg/hwy for 2.4L A/T model. Actual mileage may vary."]
Starting under $20k† [small print "MSRP for Sorento M/T model is $19,995. MSRP for EX V6 with Limited Package (w/ Navigation System) shown is $31,895. Prices exclude $795 freight, and tax, title, license, registration, other options and retailer charges. Actual prices set by retailer. Model shown with optional features. See Owner's Manual for towing specs."]
KIA MOTORS

Credits

None listed

Cast

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Kia (25)

Recent Discussion

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Questions

Question Posts Last post
Sorento Commercial 2 11 Apr, 2010 06:42 PM by bigcatfish

Basics

Brand
Kia
Year
2010
Title
JoyRide
Also Known As
Super Bowl 2010
Country
United States
Agency
None listed
Tagline
A departure from the expected
Company
Kia Motors
Product
Kia Sorento
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