Target - Frugalista Campaign

Category: commercial

Summary: Bargains that one can get at Target.

Video:

Description

The spot starts off with a vault unlocking and the text "frugalista finds", then "find your little number". A woman in the vault stands by stacks of gold bars. She is wearing a bikini. The price: 14.99

Another woman stands on a balcony patio with a great view. She's wearing a yellow & white striped jacket. The price: 39.99.

At a candy shop a different woman looks at the display and picks out a jewelry piece that looks like pink candy. The price: 19.99

Outside a home, another woman picks up a pocketbook that's mixed in with orange flowers. The price: 24.99

A young woman exits a cute little trailer that has a blue & white pattern on the window curtains, the door, and the folding chair her dog is sitting on. She's wearing a similarly colored blouse. The price: 15.00

A rocker chick wearing all leather has a black and a white belt on. The price: 12.99

A traveling woman's wardrobe is placed on a dock. She apparently is getting dressed. Next we see her walking on a beach with the polka dotted dress she just put on. The price: 39.99

Throughout the ad, interspersed with the music, are a few phrases of dialogue such as "Now that's a nice little number" and "What can I say. It's what every woman wants."

Air Date: Golden Globes/January 2010
Shoot Locations: Los Angeles Locations