New Mexico DOT - Some Things Can't Be Reversed

Category: commercial

Summary: A man recalls his actions in reverse that led to the death of his daughter after he was drinking and driving.

Video:

Description

The scene opens in a holding/prison cell. A man holds his hands to his face, clearly distraught. The ghost of his daughter appears and says, "Dad." The man, startled, recalls the chain of events that lead to his daughter's death. The scenes replay in reverse order, starting with the crash scene, then back at the party he was at during which his was drinking alcohol.

Text:
SOME THINGS CAN'T BE REVERSED.
DESIGNATE A DRIVER.

Shoot Location: Albuquerque, NM

Credits via TRUST. Read more http://www.trustcollective.com/portfolio/content/sm_nmdot.php

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Basics

Brand
New Mexico DOT
Year
2009
Title
Some Things Can't Be Reversed
Also Known As
None listed
Country
United States
Agency
VWK
Tagline
You drink. You drive. You lose.
Company
None listed
Product
None listed
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