V8 - Scale

Category: commercial

Summary: A woman weighs herself while drinking a V8.

Video:
http://img.trustcollective.com/absolute/abs-v8_scale.mov

Description

A woman drinks a V8 drink. A number floats above her head, an increases from 0 to 3 by the time she's done with the drink.

She's standing on a scale in her bathroom.

"It's a tasty, nutritious way to make this number go up [servings of vegetables] and help this number go down [weight on the scale]."

Credits

• Art Director: Rob Schnapp
• Copywriter: Jen Gore
• CD: James Caporimo
• Agency Producer: Robert Beck
• Assistant Producer: Nathanael Robinson
• Assistant Producer: Craig Sklaver
• Prod Company: Hungry Man
• Director: Paul Gay
• EP: Kevin Byrne
• Post/Effects: Absolute
• Head of CG: Minh Nguyen-Ba
• Lead CG: Pete Hamilton
• Lead CG: Andrew Harper
• Lead CG: Keith Kamholz
• Lead VFX/Inferno Artist: Dirk Greene
• Lead VFX/Inferno Artist: Daniel Morris
• Lead VFX/Inferno Artist: Mark Wilhelm
• Lead VFX/Inferno Artist: James 'Krispy' Cornwell
• EP: Sally Heath
• Editorial: Level 2
• Editor: Patrick Griffin
• Telecine: CO3
• Colorist: Tom Poole
• Music: The Rumor Mill

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