NHL - Hope
Summary: Images from the National Hockey League with the theme "Hope is just the beginning."
After several "Hope +" images, the ad closes with "Is this the year?"
- Art Director: Cliff Skeete
- Copywriter: Bruce Jacobson
- Broadcast Consultant: Stacy Kay
- Post/Effects: Nice Shoes
- CD: Aron Baxter
- Design Director: Jay Sienkwicz
- Senior Producer: Haydee Cepin
- Executive Producer: Pat Portela