HSBC - Soapbox Immigration

Category: commercial

Summary: People step onto a soapbox to express their views on immigration.

Video:

Description

"I think immigration makes this country stronger."
"You want some of them to go back to their home country to help their home country develop."
"It's incredible to walk through the streets and see people of all different colors."
"I'll leave it up to the government to decide how many people to let in."
"The stories my father told me. This was a country that promised everything to him."
"I consider myself a citizen of the world. I think it's the greatest thing."

Text:
July 16
New York
Why does a bank care about what people value?
Understanding people's values helps us better meet their needs.

Filmed in New York City's Flatiron District.

Credits

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Basics

Brand
HSBC
Year
2009
Title
Soapbox Immigration
Also Known As
None listed
Country
United States
Agency
J. Walter Thompson
Tagline
The world's local bank
Company
HSBC
Product
None listed
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