Shredded Wheat - Progress

Category: commercial

Summary: Post puts the "no" in innovation with their Shreaded Wheat.

Video:
Shredded Wheat - Progress

Description

The ad starts with the text "Some words on Progress by Frank Druffel".

The fictional president of Post Shredded Wheat speaks to the audience about progress and (tongue in cheek) the damage it's done throughout history.

He explains how Henry Perky invented Shredded Wheat in 1892, and that they've kept the same one-ingredient product. "All we did was make it spoon size. Did we go too far?"

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Basics

Brand
Shredded Wheat
Year
2009
Title
Progress
Also Known As
None listed
Country
United States
Agency
Ogilvy & Mather
Tagline
One honest ingredient since 1892.
Company
Post, Inc.
Product
None listed
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