Keep California Beautiful - Beach Party

Category: commercial

Summary: In a mock beach party musical number, people sing about trashing the beach.

Video:

Description

Shot in a style like old beach movies, a group of teens and young adults break into a musical number. But their words don't match the poppy beat they're singing. Their song is about reckless dumping of garbage and other waste on a beach.

In the end after a lyric "Let's trash the beach" appears the text:
ACTUALLY, LET'S NOT.

Air Date: July 2009
Shoot Location: Westward Beach, Malibu, CA

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Basics

Brand
Keep California Beautiful
Year
2009
Title
Beach Party
Also Known As
None listed
Country
United States
Agency
BBDO
Tagline
None listed
Company
None listed
Product
None listed
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