Microsoft - Laptop Hunters - Lauren

Category: commercial

Summary: Lauren shops for laptops, concluding she can't afford the Macs, but finds an HP PC within her budget.

Video:

Description

Using an ordinary-person style, the commercial asks a young woman what's she's looking for in a computer. She wants a laptop with speed, a comfortable keyboard, and a 17" screen for under $1000. "We told her, 'You find it, you keep it.'"

Lauren walks into a Mac store, but walks out concluding it's beyond her budget. "I'm just not cool enough to be a Mac person."

But then she goes into a Best Buy and looks through some PCs. She ends up getting an HP Pavilion notebook, and she's elated when someone from off camera hands her a stack of cash to cover the purchase cost.

The voice-over says "Congrats, Lauren. It's a PC."

Lauren concludes, "I'm a PC, and I got just what I wanted."

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Basics

Brand
Microsoft HP
Year
2009
Title
None listed
Also Known As
Laptop Hunters - Lauren
Country
United States
Agency
Crispin Porter + Bogusky
Tagline
Life without walls
Company
Microsoft
Product
None listed
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